shoes make or break an outfit. true or false?
shoes make or break an outfit. true or false?
when I was in the thick of my photography business, my post about what to wear for your family photo session went a little bonkers on pinterest. it made me a lot of money and helped a ton of photographers in the process.
So how did that happen?
it was timing.
I was one of the very first photographers who hired a stylist and started a wardrobe closet for clients. no one was doing that kind of intentional custom photography for family sessions, and it made us the go-to family photography team, Heather and I. she’d style, I’d shoot.
again, timing was everything. I saw a hole in the market, and we filled it.
since then, styled family sessions have taken on a life form of its own. without being boastful, it was because of us.
timing.
being able to see something the market needs.
being a disruptor.
all things I’ve enjoyed dipping my toe in since 2011. I don’t know a lot about a lot, but I do know one thing. Just as with family photography and how shoes absolutely *do* make or break an outfit, if you have a desire to break into the beauty industry as a social media influencer, you will one day regret it if you don’t jump into partnership with Monat.
without a doubt. You’ll regret it.
Let’s look at the numbers, shall we?
RewardStyle. in 80 countries.
Olaplex? 98 countries.
L’oréal. 130 countries.
Monat? 5 countries.
just five.
if you don’t believe you need or want a piece of a company thats already surpassed one billion in revenue in five years? in only five countries?! a business you can start for $200? I’d strongly encourage you to put your beauty influencer “hat” on and think again.
The truth is, influencer marketing on social media isn’t going anywhere.
and right now, the micro influencers are the key players. people trust the opinions of those they perceive as ‘every day people’ moreso than celebrities that they assume are just hawking products for a paycheck.
According to forbes:
A whopping 62 percent of the women (in a study) said they follow beauty influencers on social media. When asked where they seek information about beauty products prior to purchasing them, social media influencers ranked highest at nearly 67 percent, followed by third-party product reviews at 59 percent, and beauty professionals at 55 percent. Company advertisements ranked much lower at 44 percent, and public figures and celebrities garnered only 34 percent.
Next, let’s look at stats on the nontoxic beauty industry:
Sephora published their findings to in-house research that revealed 54 percent of its skin care shoppers think it’s important that their products “have a point of view on clean” and are looking to shop brands that are “grounded in a ‘free of’ ingredient perspective.” Simply put? nontoxic, clean skincare and haircare is increasingly important to consumers.
To summarize:
influencer marketing is on the rise.
There is massive opportunity with monat, a nontoxic haircare and skincare company.
consumers are demanding cleaner beauty products.
It’s no wonder monat is growing at an explosive rate. it’s truly the perfect storm.
so, what are you waiting for?
“there is no ‘right time’ there is just time and what you choose to do with it.” - naramdil
